To get the most out of the course you will need some confidence with computers and a smartphone. The course will be taught on Macs and part of the teaching will be to help you better understand and navigate MACOSX. You will also need to complete an individual learning plan.

During this course you’ll gain an understanding of social media content creation (written content, short form videos, photography and graphics). This will help you develop an online marketing strategy to advertise products and services to targeted audiences. The course will also explore how you can use social media to network with potential clients and reach a wider audience. You will also learn about wider digital marketing strategies that include paid for advertising, use of influencers, email marketing and SEO (search engine optimisation).

You will learn through, practical activities, group exercises and peer assessment, listening and analysis, demonstration and discussion, use of supporting online materials, individual practice, use of ILT and continuous assessment. There is no homework associated with the sessions but please do discuss extension activities with your tutor.

You will be continually assessed through your practical activities and will receive feedback in a variety of ways such as peer assessment, verbal and written feedback from your teacher. This is a non-accredited course but a certificate of completion can be provided by the College on request.

Once you have completed the course, you may choose to enrol on a further term in this subject or another subject. Advice and Guidance for all further study is available from the Curriculum Manager by request.

For more information, please contact the Learner Services Team via Live Chat or on 020 7255 4700 or email LearnerServices@wmcollege.ac.uk.

Teachers are supported to ensure their materials are inclusive to meet all learners needs. Provision of assistive equipment is available and access support can be provided through reasonable adjustments, subject to an assessment by the ALS team and/or the Disability Officer. Digital Learning support is available in the Learning Centre at our Camden site. Careers advice and guidance is also available to all learners.

WM College is able to provide financial support with course fees and you may be eligible based on prior qualifications, if you are on a low income or on benefits. For more information and to find out if you are eligible, go to the Fees & Finance page on our website or contact the Learner Services team via Live Chat or on 020 7255 4700.