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Video Marketing: Motion Design and Video Animation for Product Advertising 5-Week Course

Course Description

Our 5-week course will allow you to explore Adobe After Effects and other tools to craft captivating videos to promote products for various media, like Instagram, TikTok, and more. Elevate your product's message and create impactful videos that resonate with your target audience. Master diverse techniques, including stop motion, motion graphics, and 3D animation. Develop technical skills and creative thinking.

Location: Camden

Course Requirements

This is a beginner's course. However, you are expected to have a basic understanding of using computers. The course will be taught on Macs. Some video editing experience or familiarity with other related Adobe Creative Suite software would be an advantage but is not a course requirement. You will also need to complete an Individual Learning Plan.

Teaching and Learning Methods

You will learn through, practical activities, group exercises and peer assessment, listening and analysis, demonstration and discussion, use of supporting online materials, individual practice, use of ILT and continuous assessment. There is no homework associated with the sessions but please do discuss extension activities with your tutor.


You will be continually assessed through your practical activities and will receive feedback in a variety of ways such as peer assessment, verbal and written feedback from your teacher. This is a non-accredited course but a certificate of completion can be provided by the College on request.

Next Steps and Progression

Once you have completed the course, you may choose to enrol on a further term in this subject or another subject. Advice and Guidance for all further study is available from the Curriculum Manager by request.

Additional Information

For more information, please contact the Learner Services Team via Live Chat or on 020 7255 4700 or email

Additional Learning Support

Teachers are supported to ensure their materials are inclusive to meet all learners needs. Provision of assistive equipment is available and access support can be provided through reasonable adjustments, subject to an assessment by the ALS team and/or the Disability Officer. Digital Learning support is available in the Learning Centre at our Camden site. Careers advice and guidance is also available to all learners.

Additional Costs

WM College is able to provide financial support with course fees and you may be eligible based on prior qualifications, if you are on a low income or on benefits. For more information and to find out if you are eligible, go to the Fees & Finance page on our website or contact the Learner Services team via Live Chat or on 020 7255 4700.
44 Crowndale Road
Tel: 020 7255 4700
7 Leighton Place
Tel: 020 7241 8572