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Creative Production: Video & Blogging for Social Media

Course Description

This course will introduce you to Film and Video Production, from initial concept to final product. Learn how to structure video stories through pre-production, production, and post-production stages. This course will cover idea generation, production planning, video and sound recording, introduction to lighting setup and editing on Final Cut Pro X. In addition you will learn how to blog original and engaging content to upload to social media for fun or professional purposes.

Location: Camden

Course Requirements

You will need to know how to use a digital camera to capture video at beginners' level and be comfortable working on a computer, having basic IT skills.

Course Content

The course covers the workflow of video production, the requirements, and key techniques of making a short film and a video blog at an introductory level with readily available equipment and software.

The course also explores the use of basic camera features, such as film exposure, shot sizes, and composition, as well as aspects of narrative structure, to effectively tell a story.

Finally, the learners will use video editing software to produce a short project.

Teaching and Learning Methods

Illustrated lectures, delivered orally by the lecturer.
Viewing clips referencing a variety of filmmaking techniques, styles and aesthetics.
Students will work on short film and video blogging exercises designed to explore aspects of visual expression, narrative construction, planning a small production, filming and editing.
Individual projects will be workshopped in class.
Resources used within each lesson are available for learners on our online learning platform, Teams.


There is no exam or formal assessment for this course. However, you will work with your tutor to identify your aims at the beginning of the session and will receive one to one feedback throughout as well as sharing outcomes at the end of the course. There is no formal qualification attached to this course but you can receive a Certificate of Completion from the college on request.

Next Steps and Progression

Once you have completed the course you may choose to enrol on a further term in this subject or another subject in the Creative Arts department. For Art and Design courses, once you have developed a portfolio of work you could consider applying to the Foundation Diploma in Art and design as a Pathway in to Higher Education. Studio courses are for those learners with some subject knowledge or who have been studying the same subject at the college for 3 full years. Advice and Guidance for all further study is available from the Curriculum Manager by request.

Additional Information

For more information please contact the Learner Services Team via Live Chat or phone: 020 7255 4700 or email:

Additional Learning Support

Teachers are supported to ensure their materials are inclusive to meet all learners needs. Provision of assistive equipment is available and access support can be provided through reasonable adjustments, subject to an assessment by the ALS team and/or the Disability Officer. Digital Learning support is available in the Learning Centre at our Camden site. Careers advice and guidance is also available to all learners.

Additional Costs

WM College is able to provide financial support for course fees, you may be eligible based on prior qualifications, if you are on a low income or benefits. For more information and to find out if you are eligible, view our Fees & Finance page on our website or contact the Learner Services team via Live Chat or on 020 7255 4700.
44 Crowndale Road
Tel: 020 7255 4700
7 Leighton Place
Tel: 020 7241 8572